Scam, swindle, rip-off, setup, fraud. Derived from the core mat root еб-, combined with the prefix на- (denoting action directed at something, or deceit) and the expressive noun suffix -овка. In everyday slang, it is a highly popular, vulgar noun used to describe a deceptive scheme, a trick, or an unfair situation where people are being systematically cheated — often for financial gain (весь этот конкурс — просто наебаловка — “this entire contest is just a scam”). While similar in meaning to объёб, it specifically emphasizes the structured, deceptive nature of the trick itself.
Покупали кучу ненужных лекарств загодя и ждали когда же кто нибудь в семье заболеет. Никто не болел. Жалея свои деньги несли лекарства в аптеки, а аптеки показывали — от винта! Когда всё прояснилось и стало на круги свои, когда все прозрели, стало ясно, что аптеки отхватили охуенный куш, а Юлия Владимировна Тимошенко и её правительство под патронатом международных организаций совершили наебаловку в особо крупных размерах.
We bought lots of useless drugs in advance and waited for someone in the family to get ill. Nobody did. Feeling sorry for the money spent we brought the drugs back to the pharmacy, where we were told to get lost! When all got clear and back on tracks, when everybody started recovering sight, it became evident that the pharmacies made a fucking load of money, and Julia Vladimirovna Timoshenko and her government under the umbrella of international organisations scammed everyone on a very large scale.
(luganskiy_lgua @ ЖЖ, 06/2010)
